Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News | Technology News

 

Facebook Graph Search is Targeting Tool on Steroids for Advertisers

Facebook unveiled Graph Search yesterday. It will allow users to search connections and receive answers to questions like: who is single, older than 25 and lives in my street. Facebook presents Graph Search as powerful feature for its users. The more important aspect is though what Graph Search can do for advertisers.

Jan 16 2013, 6:36am CST | by

1 Updates
Facebook Graph Search is Targeting Tool on Steroids for Advertisers
 
 

YouTube Videos Comments

Full Story

Facebook Graph Search is Targeting Tool on Steroids for Advertisers

Facebook unveiled Graph Search yesterday. The presentation was all about the user benefit. In the Q&A session Facebook talked a little bit about the business opportunity of Graph Search. TechCrunch reports that there could be sponsored entries in the Graph Search. While this is neat, I think the more powerful aspect of Graph Search is that advertisers can exactly target consumers. A car dealership could identify potential customers in their market. Combining that with the feature of paid messages advertisers could directly contact you on Facebook with an offer that would highly match your current purchase interests.

Scary or great? I think it would be only ok if Facebook will let you opt out of getting contacted by advertisers. This would be similar to the do not call list.

What is Facebook Graph Search:

Facebook Graph Search will appear as a bigger search bar at the top of each page. When you search for something, that search not only determines the set of results you get, but also serves as a title for the page. You can edit the title – and in doing so create your own custom view of the content you and your friends have shared on Facebook.

Graph Search and web search are very different. Web search is designed to take a set of keywords (for example: “hip hop”) and provide the best possible results that match those keywords. With Graph Search you combine phrases (for example: "my friends in New York who like Jay-Z") to get that set of people, places, photos or other content that's been shared on Facebook.

 

You Might Also Like

Updates


Sponsored Update


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

Comments

blog comments powered by Disqus

Latest stories

Jesse Eisenberg to Go Bald for Lex Luthor in Batman V Superman
Jesse Eisenberg to Go Bald for Lex Luthor in Batman V Superman
The role Jesse Eisenberg plays of Lex Luthor in Batman V Superman is a tentative deal. Is Lex Luthor bald in the movie? Will Jesse Eisenberg shave his head?
 
 
The LG G Watch Is $50 Off ($179.99) With Free Shipping At Best Buy
The LG G Watch Is $50 Off ($179.99) With Free Shipping At Best Buy
In-Store pickup is not an option for this deal
 
 
J.J. Watt Agrees to 6-Year, $100M Extension with Houston Texans
J.J. Watt Agrees to 6-Year, $100M Extension with Houston Texans
Star defensive end J.J. Watt agreed to a six-year, $100 million contract extension with the Houston Texans on Sept. 1. The deal makes Watt the highest-paid defensive player in NFL history.
 
 
Apple investigates celebrity photo hacking scandal
Apple investigates celebrity photo hacking scandal
Apple: We take user privacy very seriously and are actively investigating this report.
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.