We already featured a Skechers Super Bowl 2013 Ad teaser. Now Skechers has revealed their complete Super Bowl ad plans for Super Bowl Sunday. Following up on last year’s successful Super Bowl ad starring the adorable pup Mr. Quiggly for Skechers GOrun, Skechers today announced that the Company will return to the Big Game with two unique Super Bowl Ads.
The first will use humor and animals to illustrate the speed of Skechers GOrun 2 performance running footwear and is slated to air during the two-minute warning of the first half. Skechers will also enlist football legend Joe Montana for a second advertisement to air during the second quarter.
For the Company’s performance brand, a cheetah takes center stage this year when the world’s fastest land animal goes head-to-head with a human wearing Skechers GOrun 2. Like the cheetah, Skechers GOrun 2 footwear is lightweight, sleek and fast. The Company debuted the original Skechers GOrun collection on the feet of a spunky French Bulldog during the 2012 Super Bowl, and the much adored “Mr. Quiggly” commercial achieved a third place ranking at the top of the USA Today Ad Meter, making the pooch a media darling and bringing global recognition to Skechers Performance footwear.
For the SKECHERS Relaxed Fit collection, Hall of Fame quarterback and four-time Super Bowl champion Joe Montana is the face of the successful footwear line that’s designed for comfort with a roomy toe area and memory foam insole. Montana previously appeared in a SKECHERS Relaxed Fit campaign during Fall 2012 that also included ads featuring basketball and baseball icons Mark Cuban and Tommy Lasorda.
Watch the Skechers Super Bowl 2013 Ad Teaser.
See also our Super Bowl 2013 Dates and Facts Guide.
The Super Bowl 2013 will take place on Sunday, February 3, 2013 in New Orleans. Our traditional Super Bowl Ads for Geeks Guide will again feature full coverage of the Super Bowl Ads ahead and during the Super Bowl XLVII (superbowl 2013).
You will also be able to watch Super Bowl 2013 Ads here as soon as they are revealed. Many Super Bowl 2013 ads will be released well before the Super Bowl game day. See all confirmed Super Bowl 2013 Advertisers and the latest Super Bowl 2013 Ads announcements.