The Lincoln Super Bowl 2013 Ad has been steered by tweets from fans. Jimmy Fallon was the curator of the story suggestions. Lincoln is a first time Super Bowl advertiser, but is taking social seriously already. Watch several behind the scenes videos of the Lincoln Super Bowl 2013 Ad below.
Lincoln and Jimmy Fallon reached out to fans and received a couple thousand true road trip stories. The best stories got incorporated in the Lincoln Super Bowl 2013 Ad. The #SteerTheScript ad is an ambitious social project. Lincoln revealed in several behind the scenes videos some aspect of the Lincoln Super Bowl ad. There will be alpacas, ufos, bikers and more.
Watch the making of Lincoln Super Bowl 2013 ad videos below.
See also our Super Bowl 2013 Dates and Facts Guide.
The Super Bowl 2013 will take place on Sunday, February 3, 2013 in New Orleans. Our traditional Super Bowl Ads for Geeks Guide will again feature full coverage of the Super Bowl Ads ahead and during the Super Bowl XLVII (superbowl 2013). You will also be able to watch Super Bowl 2013 Ads here as soon as they are revealed. Many Super Bowl 2013 ads will be released well before the Super Bowl game day. See all confirmed Super Bowl 2013 Advertisers and the latest Super Bowl 2013 Ads announcements.