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56% of Americans Watch Super Bowl for the Ads

A new study reveals that the sport takes a second seat when it comes to Super Bowl. 56% of Americans watch the Super Bowl 2013 for the ads not for the game says Hanon McKendry Study conducted by Harris Interactive.

Jan 28 2013, 8:52am CST | by

15 Updates
56% of Americans Watch Super Bowl for the Ads
 
 

The Super Bowl 2013 will be likely again the biggest event on TV. The Super Bowl 2013 ads will rival the big game between the 49ers and the Ravens on February 3, with 56% of U.S. adults who plan to...

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Update: 15

Ford uses 'Europe's Super Bowl' to push technology credentials

Source: Brand Republic

Ford is using what it claims is Europe's "Super Bowl" moment to kick off a new brand campaign to promote the range of technologies available with its vehicles. Ford: claims Champions League Final is "bigger" than the Supe ...
Full article at: Brand Republic  More like this  2 hours ago

Update: 14


Quote:
"The UEFA Champions League Final has a bigger TV audience even than the Super Bowl"


Source: Brand Republic

Update: 13

San Francisco, Houston awarded 2016, 2017 Super Bowls

Source: SINA English

San Francisco and Houston were chosen Tuesday as host cities for the 2016 and 2017 Super Bowls after National Football League (NFL) team owners voted for the two ahead of Miami. The San Francisco Bay Area will host the 50th Super Bowl in earl ...
Full article at: SINA English  More like this  9 hours ago

Update: 12

The Game Before the Super Bowl

Source: Wall Street Journal

SECAUCUS, N.J.—The NY/NJ Super Bowl will be played next February in New Jersey. But the game to profit from it is already under way, with two states competing for their share of the riches. The 'Big Game Experience' trade show at t ...
Full article at: Wall Street Journal  More like this  10 hours ago

Update: 10

Super Bowl L could be just the beginning

Source: San Francisco Chronicle

Ever since the Bay Area made a bid for the Super Bowl, people have been saying: Let's don't get ahead of ourselves. OK, so now we've won it for 2016. Let's get ahead of ourselves. "I don't know what it is like electing a pope, but it mu ...
Full article at: San Francisco Chronicle  More like this  13 hours ago, 6:30pm CDT

Update: 9

Light rail lines, other improvements set for Houston before Super Bowl

Source: Click2Houston.com

HOUSTON -- Houston's Super Bowl bid Committee announced Wednesday what will happen over the next few years as the city prepares to host the Super Bowl in 2017. Mayor Annise Parker says more than one million vis ...
Full article at: Click2Houston.com  More like this  13 hours ago, 6:28pm CDT

Update: 8

Super Bowl Expo Held For Local Businesses Banking On The Big Game

Source: CBS New York

The Meadowlands Regional Chamber of Commerce on Wednesday held a trade show dubbed “The Big Game Experience” for local businesses hoping to profit from the big game when it comes to the Meadowlands in February. Harlan Silverstein of the Rahwa ...
Full article at: CBS New York  More like this  13 hours ago, 6:10pm CDT

Update: 7

Super Bowl bucks is focus of Secaucus business event

Source: NJ.com

SECAUCUS -- Hundreds of businesses from across the region attended "The Big Game Experience" at the Meadowlands Expo Center in Secaucus, looking to do their best to grab a share of the estimated $500 million revenue expec ...
Full article at: NJ.com  More like this  14 hours ago, 5:38pm CDT

Update: 6

9 surprising businesses that could benefit from a Super Bowl

Source: San Jose Business Journal

Employment agencies The obvious services - security firms, caterers, party planners - are going to need some extra hands for a Super Bowl. Sure, some will post a help wanted sign, but expect them to head to local employment agencies to staff up f ...
Full article at: San Jose Business Journal  More like this  16 hours ago, 3:48pm CDT

Update: 5

Ric Campo talks Super Bowl — What went into Houston's winning bid?

Source: Houston Business Journal

A digest of important news from sources selected by our local editors. Delivered weekday mornings. Collin Eaton covers banking, finance and securities. The Super Bowl "gives us the opportunity to re-brand Houston to the world,” said Ric Campo, chairm ...
Full article at: Houston Business Journal  More like this  16 hours ago, 3:24pm CDT

Update: 4

The NFL's great Super Bowl swindle

Source: SB Nation

Miami kind of has everything. The city boasts Art Basel, beaches and Pitbull. But there's one thing it can't have: the Super Bowl. Miami presented its case to host the 50th or the 51st Super Bowl in front ...
Full article at: SB Nation  More like this  17 hours ago, 2:22pm CDT

Update: 3

Green Bay CVB explains why Lambeau Super Bowl is a 'never say never' idea

Source: NewsRadio 620 WTMJ

Fans participate in a card stunt during the National Anthem before the Green Bay Packers game against the New Orleans Saints. Image by Mark Hoffman Fans await the kickoff to the 2011 season between the Green Bay Packers and New O ...
Full article at: NewsRadio 620 WTMJ  More like this  19 hours ago, 12:33pm CDT

Update: 2

Bay Area Wins Bid to Host Super Bowl in 2016

Source: KSMU

Audio currently not available for this program. NFL team owners voted Tuesday for San Francisco to be the official host of the 2016 Super Bowl. The event will be held at the San Francisco 49ers' soon-to-be constructed $1.2 billion facility in Sa ...
Full article at: KSMU  More like this  20 hours ago, 11:01am CDT

Update: 1

10 NFL Stadiums That Should Host a Super Bowl

Source: Rant Sports

One of the biggest stories this offseason has been which team will take a shot on former Chicago Bears linebacker Brian Urlacher for the 2013 season. Unfortunately, it doesn’t look like any team will have a shot at the future Hall of ...
Full article at: Rant Sports  More like this  21 hours ago, 10:29am CDT

Full Story

56% of Americans Watch Super Bowl for the Ads

The Super Bowl 2013 will be likely again the biggest event on TV. The Super Bowl 2013 ads will rival the big game between the 49ers and the Ravens on February 3, with 56% of U.S. adults who plan to watch Super Bowl XLVII tuning in as much or more for the ads as for the game according to the latest Hanon McKendry study conducted online by Harris Interactive among 2,166 U.S. adults ages 18 and older in January.

Interest in the ads is strongest among women, with 66% of female viewers saying they watch as much or more for the ads, compared to 47% of male viewers.

The variation is even more significant among those viewers who say they tune in predominantly or exclusively for the ads 28% of women in 2013 vs. 12% of men.

Americans who plan to watch the big game also weighed in on the importance of various screens TV, computer, smartphone and tablet for their overall Super Bowl experience.

Television still outranks its closest competitor by more than 2:1, with 93% of viewers saying the big screen is at least somewhat important in order to have the best pre-game, game-day and post-game experience. That compares to 41 percent who said computers were at least somewhat important, 28 percent who said smartphones and 25% who said tablets are at least somewhat important.

However, screen rankings varied significantly among different age groups, with considerably higher percentages of 18-34 year-old viewers saying alternate screens (other than television) are at least somewhat important in order for them to have the best overall Super Bowl experience.

"Ads continue to be an important part of the full Super Bowl entertainment package," observed Bill McKendry, Founder and Chief Creative Officer at Hanon McKendry. "And trends show that entertainment carries over to the other three screens—computers, smartphones and tablets—which gives advertisers even more bang for their 3.8 million bucks."

According to the latest Hanon McKendry study, 71% of U.S. adults plan to watch Super Bowl XLVII, a number that has remained fairly steady since Hanon McKendry began the poll in 2006.  The study also confirmed consistently strong interest in Super Bowl advertising over the past eight years, with a solid 54-57 percent of adult viewers each year saying they tune in as much or more for the ads as for the game.

See also our Super Bowl 2013 Dates and Facts Guide.

The Super Bowl 2013 will take place on Sunday, February 3, 2013 in New Orleans. Our traditional Super Bowl Ads for Geeks Guide will again feature full coverage of the Super Bowl Ads ahead and during the Super Bowl XLVII (superbowl 2013). You will also be able to watch Super Bowl 2013 Ads here as soon as they are revealed. Many Super Bowl 2013 ads will be released well before the Super Bowl game day. See all confirmed Super Bowl 2013 Advertisers and the latest Super Bowl 2013 Ads announcements.

 

 

 

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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