CBS rejects the new SodaStream Super Bowl 2013 Ad, likely because it hit on Coke and Pepsi.
Famous advertising man Alex Bogusky was working on the new SodaStream Super Bowl 2013 Ad. On Friday he tweeted (via AdAge) that CBS has rejected the SodaStream SuperBowl Ad. SodaStream will still be in the Super Bowl with a tweaked older commercial.
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SodaStream had already issues in the UK with slamming competitors in their ads. Now the same reasons might be at work that banned the new ad. The home soda makers SodaStream are competing with the big soda makers Coca-Cola and Pepsi. SodaStream advertises with the angle that you do not need bottles and cans with SodaStream. Pepsi and Coke would therefore harm the environment. Coca-Cola and Pepsi are very big advertisers for CBS. This could play a big role in the ban.
I would have really liked to watch Alex Bogusky's SodaStream Super Bowl ad. I hope they release it online. Watch one of the older SodaStream commercials below.
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