CBS rejects the new SodaStream Super Bowl 2013 Ad, likely because it hit on Coke and Pepsi.
Famous advertising man Alex Bogusky was working on the new SodaStream Super Bowl 2013 Ad. On Friday he tweeted (via AdAge) that CBS has rejected the SodaStream SuperBowl Ad. SodaStream will still be in the Super Bowl with a tweaked older commercial.
Don't Miss: Hottest Best Buy Presidents' Day Deals
SodaStream had already issues in the UK with slamming competitors in their ads. Now the same reasons might be at work that banned the new ad. The home soda makers SodaStream are competing with the big soda makers Coca-Cola and Pepsi. SodaStream advertises with the angle that you do not need bottles and cans with SodaStream. Pepsi and Coke would therefore harm the environment. Coca-Cola and Pepsi are very big advertisers for CBS. This could play a big role in the ban.
I would have really liked to watch Alex Bogusky's SodaStream Super Bowl ad. I hope they release it online. Watch one of the older SodaStream commercials below.
Check out our Super Bowl 2013 FAQs for all the important information about the Super Bowl 2013.
The Super Bowl 2013 will take place on Sunday, February 3, 2013 in New Orleans. Our traditional Super Bowl Ads for Geeks Guide will again feature full coverage of the Super Bowl Ads ahead and during the Super Bowl XLVII (superbowl 2013).
You will also be able to watch Super Bowl 2013 Ads here as soon as they are revealed. Many Super Bowl 2013 ads will be released well before the Super Bowl game day. See all confirmed Super Bowl 2013 Advertisers and the latest Super Bowl 2013 Ads announcements.