The Coke Ad is the second Super Bowl 2013 ad that is called racist. We reported that the Volkswagen Super Bowl 2013 Ad is seen by some as depicting a stereotype of Jamaicans. Now Reuters reports that an Arab-American group says that depicting an Arab walking through the desert with a camel is racist. Additionally the Arabs are not in the race between the Badlanders, Show Girls and Cowboys. I am not sure if I want to be in such a race. You can always find something offending in Super Bowl ads. In the end a controversy like this is just helping the ads to get more attention.
Coca-Cola released the first part of their Super Bowl 2013 Ad. The ending is up to you. The Coca-Cola Super Bowl 2013 Ad is titled Coke Chase. It has Cowboys, Badlanders and Show girls race through the dessert to get their hands on a Coke. Watch the Coca-Cola Super Bowl 2013 Ad below and then go to the Coke Chase site and vote for your favorite team. It think the Show Girls should win.
Once you selected your favorite team you can decide which of the two others should get sabbotaged. This a quite funny part of the whole campaign. Coca-Cola got really creative with their Super Bowl 2013 Ad. They follow the big trend of crowd involvement, but they do it in a very entertaining way.
See also our Super Bowl 2013 Dates and Facts Guide.
The Super Bowl 2013 will take place on Sunday, February 3, 2013 in New Orleans. Our traditional Super Bowl Ads for Geeks Guide will again feature full coverage of the Super Bowl Ads ahead and during the Super Bowl XLVII (superbowl 2013).
You will also be able to watch Super Bowl 2013 Ads here as soon as they are revealed. Many Super Bowl 2013 ads will be released well before the Super Bowl game day. See all confirmed Super Bowl 2013 Advertisers and the latest Super Bowl 2013 Ads announcements.