Last week we reported that the initial SodaStream Super Bowl 2013 Ad got banned by CBS. SodaStream has since released this commercial online. Watch it below. There is no official reason why this ad was banned. It has clearly though something to do with competitor slamming.
The home soda makers SodaStream are competing with the big soda makers Coca-Cola and Pepsi. SodaStream advertises with the angle that you do not need bottles and cans with SodaStream. Pepsi and Coke would therefore harm the environment. SodaStream is even throwing out a specific number of bottles that could have been saved on Game Day.
SodaStream aired another version of an older ad that did not mention Pepsi or Coke. It just makes the general claim that tons of plastic bottles would have been saved during Game Day. See banned and the final SodaStream Ad below.
The Superbowl 2013
has been played. The Baltimore Ravens won against the San Francisco
49ers. Is the Power Outage to blame? Who cares. What stays from Super
Bowl 2013 are the Super Bowl 2013 Ads. Watch all Super Bowl 2013 Ads now.