Storefronts Are Dead! Thus Spake Virtual Buyers
Go to a store and buy something? Not when you can do it online! Consumers are shunning storefronts, walking right by the ads and the flaring sirens beckoning them to come in and make a purchase. The buyer walks in, checks out the product and even proclaims his or her love for it. Yet, they rush out the door without dropping a single penny in the store only to buy online when they get home. What is behind this phenomenon?
It's So Easy!
Sitting around in your pj’s, drinking a cup of coffee while not having to chase the kids around the aisles of the store really makes online shopping simplistic. There's no pushy sales person to deal with on this trip. Rather, you can shop from one location to the next without worrying about hurting a sales clerk's feelings for not making a purchase even though he spent ten minutes telling you the features of a product. Hands down, consumers like virtual shopping because it is so easy to do.
It's on My Phone!
Image via Flickr by maiak.info
Another added benefit is the speed at which you can find what you want, in stock (most often) and at your fingertips, even right from your phone or tablet computer. For example, if you are in-store and the product you want is out of stock, you can search for the product on your smartphone or tablet and find it within seconds. You could even be sitting in the mall food court, having just left the store, while you do it. With mobile ecommerce on the upswing, more and more people are investing in ultrabooks and tablets.
There's a Deal to Be Found!
Image via Flickr by BlissDom 2012
Shopping in-store has plenty of benefits. You can pick up what you want right away and not have to wait for shipping or for delivery. However, the best deals tend to be online. You can easily jump from one store to the next to track down the item you need.
You may check out the item in person at your local store, then find it online for significantly less. Why overpay, especially when so many companies offer rebates, discounts and promotional offers? Sites like eBates.com, for example, allow you to get cash back for your purchase online, too.
The Reviews Are Right There!
Image via Flickr by MobilePiJnz
Of course, when you are talking to a customer service rep in-store that person is going to push the top name brand or the most expensive item for you. It is nice to get information first hand, but it is even better when you can read the reviews left from numerous other real customers instead. That's one of the key benefits to shopping online. You can find out if the product is worth the cost by looking at what other previous buyers have to say about it.
What's right for you? Though your shopping choice remains a very personal one, many people are turning to online shopping because it is faster, easier, and sometimes even less expensive than in-store options. Why not shop online in the comfort of your home or are supposed to be working?
Photo: Getty Images