The next iPhone is supposed to have a killer feature that will drive consumers to the iPhone platform.
Apple is under pressure and the company shows nerves with their recent PR and interviews that hit at Android. There is hope though that Apple is still focused on innovative products. Morgan Stanley analyst Katy Huberty said on CNBC that Apple will bring a killer feature in the iPhone 5S this year.
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She said that the Galaxy S 4 lacks real innovation and this is where Apple will surprise this year. She does not hint at any details what the iPhone 5S killer feature is going to be.
My prediction is that Apple will surprise with iOS 7. iOS needs to jump into the future. This is how Apple can leave the competition behind.