According to the latest comScore report the iPhone is growing in popularity in the United States. Of the 133.7 million smartphone owners, 38.9% have an iPhone. This is an increase of 3.9% compared to the previous 3 month.
Samsung has only increased its market share by 1% and stands now at 21.3% followed by HTC at 11%.
The Android OS is though still the most used mobile OS with a market share of 51.7%. Android lost though 2%. Apple's iOS gained 3.9% and stands at 38.9% right now.
comScore's MobiLens data is derived from an intelligent online survey of a nationally representative sample of mobile subscribers age 13 and older. Data on mobile phone usage refers to a respondent’s primary mobile phone and does not include data related to a respondent’s secondary device.
Latest numbers from comScore have revealed that the Android and Windows Phone market share remained flat, while that of iOS increased only slightly in the US smartphone market during May. R ... Source: Neowin
Full article at: Neowin
5 days ago, 12:59am CDT
Apple continues to be the number one handset manufacturer among consumers in the United States and has also made small gains in operating system share, according to ComScore's newest monthly survey of U.S. mobile phone users covering the February-May 2014 period. Apple's smartphone market share increased from 41.3 percent in February to 41.9 percent in May, allowing Apple to retain its position as the top handset manufacturer. Samsung also made small gains over the period, rising t ... Source: MacRumors
Full article at: MacRumors
6 days ago, 12:02pm CDT
Comscore today released its usual quarterly report on U.S. smartphone market share for May with Apple holding its spot as top smartphone manufacturer ahead of Samsung. While the numbers haven’t changed much since its report for the three month period ending in February, Apple is up slightly to 42% and ahead of Samsung which grew from 27% to almost 28%. Following behind is LG with 6.5%, Motorola with ... Source: 9to5Mac
Full article at: 9to5Mac
6 days ago, 10:48am CDT
Facebook has just acquired LiveRail, a leading online video advertising platform, and the move is indicative of just how important video and video ad tech are becoming to publisher's revenue streams. LiveRail was the top U.S. video ad property in March 2014 by number of ads served (see BI Intelligence chart right), at nearly 3.9 billion, according to comScore. LiveRail, which connects publishers and advertisers, has customers in ... Source: The Business Insider
Full article at: The Business Insider
6 days ago, 9:20am CDT
Online shopping cart abandonment — when shoppers put items in their online shopping carts, but then leave a website or app before completing the purchase — is the bane of the e-commerce retail industry. But it's also a huge opportunity: Approximately $4 trillion worth of merchandise will be abandoned in online shopping carts this year, according to BI Intelligence estimates. BI Intelligence compile ... Source: Business Insider
Full article at: Business Insider
1 week ago, 11:34am CDT
Publishing used to be a grind, slowly and incrementally building audience month after month, year after year. Not so in the age of Facebook shares. Beyond the buzzy titans of social sharing like BuzzFeed and Upworthy are a squadron of, ahem, tribute sites that are putting up eye-popping audience numbers in an astonishingly short period of time.
The formula: Slap together a basic website and fill it with content that peopl ... Source: Digiday
Full article at: Digiday
Jun 29 2014, 11:05pm CDT
Greg Sterling / Marketing Land:
Comscore: Apps Now Account For Half Of All Digital Media Time — Even if you never looked at a single survey or piece of data you'd know that time spent with smartphones and tablets is growing dramatically, just from anecdotal experience. However there are multiple studies that report mob ... Source: TechmemeFull article at: TechmemeJun 26 2014, 7:05pm CDT
The march toward viewable ads continues. The latest sign: Yahoo said yesterday it plans to sell 100 percent viewable ads via Yahoo Prime View, a new ad offering that detects where a served ad actually appears on a user’s screen. Yahoo said the move is about giving advertisers the assurance that their messages aren’t just being served but seen as well.
The move is a heartening sign at a time when most publishers are still getting their heads aroun ... Source: Digiday
Full article at: Digiday
Jun 25 2014, 11:05pm CDT
There are at least two different Twitters in action at one and the same time. I’ll get to what I mean in a moment. For now, these two randomly selected real live tweets from my feed will hoist a hint at where we’re headed:
@AccentureAnalytics Companies that apply #bigdata and #analytics to their operations show 5-6% higher profitability
@MileyCyrus wigged woting wis wack wust wayin [sic]
First, Twitter. It has mindshare and global reach, but it’s not nearly as “mass market” ... Source: Gartner Inc.
Full article at: Gartner Inc.
Jun 24 2014, 6:34am CDT
Luigi Lugmayr Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years
experience in the technology field to the ever evolving and exciting
world of gadgets. He started I4U News back in 2000 and evolved it into
vibrant technology magazine.
Luigi can be contacted directly at firstname.lastname@example.org.