PCMag gives this model a 4/5. It's a new season model, so there aren't many reviews out yet, but past TVs with similar specs from TCL have gotten similarly great reviews.40" TCL LE40FHDE3000 1080p LED HDTV for $290 after coupon
Normally with a 40-inch TCL TV, you've got to mail in a rebate, and in the end you get a 40-inch fluorescent backlit set for $300. This is better backlighting and no rebate to mail - your discount is instant - and it's $10 less expensive. Not too shabby.