LinkedIn is the business site par excellence. It has updated today its mobile apps as regards iPhone, iPad and Android. This is all the better to gain a leading edge on its competitors.
LinkedIn has introduced today its new version 6.0 for LinkedIn iPhone and iPad App. LinkedIn has also launched its redesigned smarter app for Androids on the same day. With over 200 million users, LinkedIn has got a good thing going. It has now gained control of a major slice of the mobile pie. Not since the last two years has such an upheaval occurred. But now the iPhone and Android apps have been upgraded. And LinkedIn is already growing by leaps and bounds. What to say of the future.
The expansion of the mobile experience has captured the minds of the users. The new apps show a marked improvement over the previous ones. And the interesting thing is that LinkedIn used its own staff members as the first test subjects for the new apps. The company has made it compulsory for its employees to use the apps as part of company rigmarole.
According to Joff Redfern, Head of Mobile Products for LinkedIn , “They have given us 10,000 individual pieces of feedback.” This is great news. It is a source of pride and an ego boost for LinkedIn. It is a result of these trial-and-error tactics that the apps are being launched today. Besides being upgraded the new apps are more interactive as well.
The pictures, posts and news on the network have all acquired a streamlined look. They are smarter and cut an increasingly svelte figure. Various higher mathematical heuristics have been used to enhance personalization. A number of features are present in this new stuff of which dreams are made of. They include menus of choices which appear by sliding from left to right. Then there is a sign that lets you know if you have messages from significant others.
The free apps are unique in their applicability. They get used for a brief amount of time each day. Yet a ton of people use them so those small moments add up to a lot. There are advertisements that appear on the apps. LinkedIn has stuck a feather in its cap by integrating the apps in its scale of technological goods.
LinkedIn has made inroads into different technologies in the past as well. But this time around it seems it has really struck pay dirt. The user-friendly apps will revolutionize the way people see the site. They will up-size the venue as a place for business ventures. It is also a personalized spot where people give their company or career histories. This too will be revamped.
The new apps on the scene are the “in” thing for now. They will be improved upon in the times to come. That is a law of life. Change happens no matter how much we resist it. And so it is occurring before our very eyes. LinkedIn along with its upgraded apps may still have perfection as an unreachable goal. But that’s the way of the world. To rest on one’s laurels is to court stagnation.