Twitter is to be the online site for Comedy Central’s new line up of laugh shows. The comedy show will come to its cyber fans via a hashtag and will make many smile and titter with comic relief.
Comedy is not elitist. Unlike tragedy which is an aristocratic mainstay, comedy literally tells all the self-important stuffed shirts of the world to come down from their pedestals. Therein is its beauty and worth. Comedy Central has always entertained the masses of America with its stand-up routines which have the onlookers in fits of laughter. The comedians who come and quip their one-liners and punch lines are the sharpest, wittiest and cleverest minds on the planet.
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But, as a recent New York Times article stated, what if the schizophrenic atmosphere of the clubs where the laughter and guffawing took place were to occur online. Instead of a stage and microphone the same stuff happens on Twitter. That would be a computer freak’s dream come true. Well, look no further for such an event is about to take place pretty soon. A show that will last less than a week will play on Twitter and will feature such great legendary figures such as Mel Brooks and Carl Reiner as well as some younger talented individuals. The comedians will post their comedic contents via the hashtag #ComedyFest. Twitter made Viacom, the parent company of Comedy Central, its partner in this adventure in advancement. Ever so slowly, Twitter is also becoming a video site.
On the coming Tuesday, comedian Steve Agee will be hosting a “Vine Dining” party (a play on the phrase Fine Dining). Vine is a six second clip site of Twitter that parallels the 140 character tweets. Besides the hashtags, there is the direct TV content entering your Twitter site. Comedy Central is planning on widening its domain by airing such shows as “The Daily Show with John Stewart” and the crude humor of “South Park”. The media has made it a possibility.
An algorithmic facility will allow users to gain access to their favorite comedians and even recent arrivals on the stand-up scene. There is talk of losing profits in the online venture but there are no hard and fast rules about it. Nickelodeon may have suffered this fate but Comedy Central doesn’t have to toe the line. This scheme is a great way to market the comedy. In fact it shows a similarity to the billboard advertising of times long since forgotten.
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Whatever the case, this online stratagem is the ideal way to build trust between consumers and producers. When the marketing policy creates such fine-tuned results, an automatic bond develops between the one who delivers the lines and the audience that responds by spontaneous, explosive laughter. And that is so even if that laughter is individualistic and in front of a Twitter site.