Is Amazon really going to release its own TV set-top box for video streaming on internet. Answer is a big YES. The e-commerce giant is again on its feet to go ahead of its competitors. But this time it is for TV manufacturers. Amazon already build Kindle for electronic books. Now Amazon is planning to develop its own TV set-top box, according to Bloomberg Businessweek, for streaming videos through its services on Internet like Amazon Prime and Instant Video .
"They say the box will plug into TVs and give users access to Amazon’s expanding video offerings. Those include its à la carte Video on Demand store, which features newer films and TV shows, and its Instant Video service, which is free for subscribers to the Amazon Prime two-day shipping package. The Amazon set-top box will compete with similar products, such as the Roku, Apple TV, and the Boxee Cloud DVR, along with more versatile devices such as the Playstation 3 and the Xbox. An Amazon spokesperson declined to comment."
If Amazon did so, it will give a tough competition to all TV manufacturing companies like Apple TV, Microsoft's Xbox, Sony's Playstation and Roku that already have direct access to TV through smart-TV apps like Netflix and Vudu.
Amazon till now offers 14 types of streaming content for original television pilots and show full shows according to customer feedback. Amazon is also buying rights to offer its customers exclusive shows like Downton Abbey and The West Wing. Apple store and other competitors also doing same. But Amazon thinks of future as plan to build its own TV set-top box for internet video streaming.
"The set-top box is being developed by Amazon’s Lab126 division, based in Cupertino (Calif.), which has toyed with building TV-connected devices for several years, the people familiar with the effort say. The project is being run by Malachy Moynihan, a former vice president of emerging video products at Cisco who worked on the networking company’s various consumer video initiatives. Moynihan also spent nine years at Apple during the 1980s and 1990s. Among the other hardware engineers working at Lab126 with considerable experience making set-top boxes are Andy Goodman, formerly a top engineer at TiVo and Vudu, and Chris Coley, a former hardware architect at ReplayTV, one of Silicon Valley’s first DVR companies."
Amazon's Instant Video service is currently available on the Xbox 360, the Sony Playstation 3, iPads and iPhones, Vizio, TiVo, the Roku box, the Nintendo Wii and smart televisions from LG, Panasonic, Samsung, Sony.