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Hyundai Suicide Ad is Not Even a New Idea

Apr 26 2013, 4:22am CDT | by , in News | Cars & Vehicles

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Hyundai Suicide Ad is Not Even a New Idea
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A tasteless Hyundai commercial is making headlines right now. It shows a man trying to commit suicide the Hyundai ix35 hydrogen car.

Hyundai is in hot water over a commercial depicting suicide. It triggered an outcry and according to Reuters, the South Korean car maker has now apologized for it. The shows a man trying to commit suicide with the exhaust gases of his Hyundai ix35 hydrogen car. Obviously this does not work. If the ad would be funny, I would have no problem that Hyundai is showing a suicide attempt. The ad is though entirely depressing to watch. There is no hint of dark humor.

What makes things even worse is that this is not the first time a car company used the same story. AdLand has a report that shows suicide ads from Citroen (2002) and Audi (2009).

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