Filed under: News | Cars & Vehicles


Hyundai Suicide Ad is Not Even a New Idea

A tasteless Hyundai commercial is making headlines right now. It shows a man trying to commit suicide the Hyundai ix35 hydrogen car.

Apr 26 2013, 4:22am CDT | by

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Hyundai Suicide Ad is Not Even a New Idea

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Hyundai Suicide Ad is Not Even a New Idea

Hyundai is in hot water over a commercial depicting suicide. It triggered an outcry and according to Reuters, the South Korean car maker has now apologized for it. The shows a man trying to commit suicide with the exhaust gases of his Hyundai ix35 hydrogen car. Obviously this does not work. If the ad would be funny, I would have no problem that Hyundai is showing a suicide attempt. The ad is though entirely depressing to watch. There is no hint of dark humor.

What makes things even worse is that this is not the first time a car company used the same story. AdLand has a report that shows suicide ads from Citroen (2002) and Audi (2009).

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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