Hyundai is in hot water over a commercial depicting suicide. It triggered an outcry and according to Reuters, the South Korean car maker has now apologized for it. The shows a man trying to commit suicide with the exhaust gases of his Hyundai ix35 hydrogen car. Obviously this does not work. If the ad would be funny, I would have no problem that Hyundai is showing a suicide attempt. The ad is though entirely depressing to watch. There is no hint of dark humor.
What makes things even worse is that this is not the first time a car company used the same story. AdLand has a report that shows suicide ads from Citroen (2002) and Audi (2009).
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Luigi Lugmayr Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years
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