The same firm who said that Facebook was losing millions of users is now saying that the report was only a rough estimate. The statistics are primarily intended as "ad estimates for marketers rather than information for journalists."
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On Monday this week, British national daily newspaper, The Guardian, published an article citing sources that showed Facebook was losing millions of users, particularly in developed countries and big markets. However, it might be just too soon to establish that the world’s largest social networking site has finally peaked. According to the social media analytics firm, SocialBakers, the statistics in the study are simply "rough estimates."
Social Bakers CEO Jan Rezab responded via its blog saying that the firm’s statistics on Facebook are primarily intended as "ad estimates for marketers rather than information for journalists." Rezab explained that the data produced by the social networking site’s ad interface is delayed, though it is updated regularly. Previous news articles cited the loss of millions of Facebook users particularly in the U.S. and the U.K.
According to the Social Baker CEO, the monthly active user count is susceptible to users who use the platform casually. As they don’t use the platform on a consistent basis, the casual users may fall out of the 30-day range from time to time.
This seems to be backed by Facebook’s CEO himself, as Mark Zuckerberg admitted in 2012 that Facebook does not have an exact count of its site users. At present, there are only estimates and no publicly available total count of the social networking site’s active users. Facebook is likely to reveal current numbers alongside its quarterly earnings report on May 1.