Thorsten Heins, the smart Blackberry CEO thinks different from the rest. He is negative about future of tablets as said that tablets will be gone in 5 years. He had just junked plans to build a newer version of the PlayBook device. That one hadn’t gone too well with the canny public. In an interview yesterday at the Milken Institute conference in Los Angeles, he stated the fact that within five years there would be no more tablets being sold in the market. He speculated on the possibilities of the usage of wide screens instead of smart touch tablets which were not ideal commercial prototypes in the first place.
This revolution in thought may just have some truth to it. The revival of sales is being engendered by Thorsten on a totally fresh platform based on the Blackberry 10. The PlayBook which debuted in 2011 missed out on its email service thereby inviting the ire of the public. The loss in financial terms was heavy indeed. That is what prompted the wise CEO to change tack. He now wants Blackberry to be the market leader it was meant to be. But he wants to show some originality which always pays. The Q10 phone is the only one product he has eyes set on. The launch in the UK is a success.
There are those who say Thorsten is exaggerating as reported in Bloomberg. The thought that tablets are going out of style tomorrow may suggest losing touch with reality to some. Others say he is being way too candid and that frankly he doesn’t have much to lose from such natter. But seeing the kaleidoscopic change of the present it can be that risky ventures prove right in the end. Every idea is vehemently opposed in the beginning and reviled. But finally it is accepted as dogma a few years later. With the rate of change being so fast today, it won’t be much of a surprise to know half a decade from now that the shocking Blackberry CEO was onto something after all.
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