While Apple's iOS and Google's Android continue to dominate the industry, Nokia, once the leader, looks for salvation by investing more on camera technology.
According to Bloomberg, Nokia is reportedly investing in Pelican Imaging, a startup California-based company that develops computational array cameras for the mobile market. The move, according to Bloomberg, is presumed to be a part of Nokia's plan to stimulate demand for its Lumia smartphone line-up.
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It makes sense. Nokia Growth Partners believe that imaging quality on mobile devices is among the top reasons why people buy phones, and why their Lumias are selling better in Q1, with sales up to 5.6 million, an increase from 4.4 million in the past three months.