LG may not be as popular as Samsung or Apple, but its future is looking good, thanks to the company's latest high-quality products that are selling well.
The last three years has not been easy for LG. It was only at the end of last year that it turned its first operating profit for this decade. Yet, its recent success has caught the attention of several investment firms. Last year LG Electronics sold 26.3 million smatphone handsets, making it third place in the smartphone market.
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This 2013, LG aims to sell 40 million units - equal to a 52% increase of last year’s performance. Ambitious as the goal may be, for investment and security firms like Korea Investment & Securities, Hyundai Securities, and KB Investment & Securities, the target isn’t good enough. The firms stated forecasts of 53.29 million and between 50.3 and 52.3 million respectively.
However, LG’s record-breaking first quarter performance and rising demand for LG’s flagship Optimus G line up are drawing attention. Demand is also rising for the company’s mid and low-end smartphones.
These together with the crucial deal with Google concerning Nexus 4 could spell out another successful year for LG Electronics, and might even make the company a worthy competition for giants Samsung and Apple.
Source: Yonhap News