May 1 2013, 3:47am CDT | by Gene Ryan Briones
Samsung is one of the sponsors of the Mutua Madrid Open tennis tournament, which will begin this weekend. In Ferrer’s message, he stated that he was configuring the unit’s feature S Health to help with his training for the event. Ferrer successfully posted the tweet to his more than 350,000 followers. Yet he failed to notice the ad was being labeled as “via Twitter from iPhone," confirming that the tennis player was actually on his iPhone.
The message was immediately taken down but not before it was noted by Jaime Novoa and the Spanish edition of the Huffington Post.
Though the message was reposted soon without the incriminating iPhone reference, Ferrer’s tweet was made fun of by some followers. One reportedly wrote "Pues bien que lo envías desde un iPhone @SamsungMobile" meaning "I send from an iPhone," while another made a reference to Ferrer’s ‘iPhoneGalaxy4’.
Similar incidents have happened before, as with Blackberry ‘s new spokesperson Alicia Keys. After getting onstage with Blackberry chief executive Thorsten Heins, Keys recounted a story of her figurative break up with a phone and her new exclusive relationship with Blackberry. However, Keys soon returned to tweeting from her iPhone.
Samsung’s internal study indicates that one of the primary reasons why consumers lack awareness of their product and therefore not considering it is because of misattribution.
Source: Apple Insider
Gene Ryan Briones
Gene Ryan Briones (Google+) is a technology journalist with a wide experience in writing about the latest trends in the technology industry, ranging from mobile technology, gadgets and robots, as well as computer hardware and software.
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