Astrid was a pioneer in the to-do app and email management space, claiming it can help users clean up their inboxes in 30 minutes. The social productivity app proved successful with over 4 million users as of September 2012 and boasted of 30 millions plans logged on its platform.
Astrid also integrates with Siri on iOS for voice commands and users can create to-do lists and reminders on the platform as well as share them with other fellow users. It's app is ubiquitous, running on the iPhone, iPad, Android, Windows, desktop and the web.
Astrid has raised over $1 million from investors that included Angelpad, Google Ventures, TMT Ventures, Jack Herrick, and Nexus Venture Partners. The whole team of Astrid comprised of 8-12 people will be joining Yahoo. This includes CEO Jon Paris and co-founder Tim Su, a former Palantir engineer.
With the acqui-hire deal closed, Astrid users have no idea what will happen after the 90 holding pattern period is finished. What’s clear is that Astrid’s technology will give Yahoo leverage to compete with streamline apps such as Mailbox, Evernote, and Wunderlist. Yahoo is prioritizing mobile in its future plans and has made other acquisitions in the area, such as Summly.