Good news: Apple is still the king of tablets, according to IDC. Bad news - Cupertino's share of worldwide tablet shipments has dropped 40%.
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Apple’s share of the market for worldwide tablet shipments seems to be on a downward slope as its rivals, particularly Samsung and Asus, gain foothold for the first quarter of 2013.
Last quarter, Apple held a share of 39% of the global market for tablet shipments. This has decreased from 43.5% in the previous quarter and 58.2% in the year-ago quarter according to research firm IDC’s data. Android now also outperforms iOS with 56.5% and below 40% share of the market respectively.
However, Apple has actually outperformed IDC’s most recent projections for the first quarter. Its 19.5 million units topped the projected 18.7 million units. Tom Mainelli, Research Director Tablets at IDC, said "Sustained demand for the iPad mini and increasingly strong commercial shipments led to a better-than expected first quarter for Apple.”
The company also did well after the last year’s fourth quarter, which historically is a season of a steep drop off in sales following strong holiday sales. "In addition, by moving the iPad launch to the fourth quarter of 2012, Apple seems to have avoided the typical first-quarter slowdown that traditionally occurred when consumers held off buying in January and February in anticipation of a new product launch in March,” says Mainelli.
Though Apple’s share of the market is more than double than that of close rival Samsung, Apple’s 65% growth in year-over-year shipment pales next to Asus’ and Samsung’s more than 250% growth in the first quarter.