Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News | Apple

 

iPhone Conquered Japan as Brand Icon for Women

Apple's iPhone takes major lead in Japan market. This could be possible as iPhone becomes brand icon for Japanese women. Nokia and Samsung tried their level best to compete Apple, but failed.

May 7 2013, 9:55am CDT | by

1 Updates
iPhone Conquered Japan as Brand Icon for Women
 
 

YouTube Videos Comments

Full Story

iPhone Conquered Japan as Brand Icon for Women

iPhone Conquered Japan as Brand Icon for Women

Apple takes first place in smartphone sales in Japan. Before Nokia, Samsung also tries to penetrate the market but failed. The Japan local telecom companies are always ahead in technological progress than world. They are using latest technologies before the whole world. Touch screen phones are in use before ten years of United States.

Watching TV, using navigational GPS, cloud based music; utility bills payments and internet are already integrated with Ketai and other leading NEC brands. Telecom analysts say that local companies are unable to compete with iPhone at this time.

Apple alone is taking 15% mobile market share according to last year’s status. Such widespread of applications and technological innovations are major hindrance for multinational OEM manufacturers according to Fortune report. One Japan based company NEC is even close to bankruptcy status. The stock value has been declined to more than 90% in last ten years. It is going to cut down more than 10,000 jobs and selling its mobile units.

Telecom and mobile market expert in Japan, Nobuyuki Hayashi, said that there are only few reasons that local manufacturers failed to meet. They were unable to make their handset as brands and get customer loyalty.

Apple focused mainly on setting brand recognition. Its sets offer price trust and loyalty. Casing and packing styles are offered in wide range. The entry point for iPhone was women and girls of Japan. It has become a fashion icon among them due to variety of cases to match with their bags and dresses. Beauty is also not a major factor of its use in Japan. In previous years, one handset Infobar Candy Bar phone got best international design nominations. Still it has penetrated the market with all the lacking features of TV, e-wallet etc.

Sharp company and Fujitsu both share 14% of country’s total smartphone market while Apple alone shares 15% at this time. Local telecom companies are protecting their brotherhood companies. NTT Docomo has signed an agreement with Samsung to offer its latest Galaxy phone in competition with iPhone. It may slow down sales for US Phone Company a bit but being a brand and loyalty image is tough to beat at this time.

 

You Might Also Like

Updates


Sponsored Update


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.

 

 

Comments

blog comments powered by Disqus

Latest stories

Tony Romo Confident Heading Into Week 1 of NFL Regular Season
Tony Romo Confident Heading Into Week 1 of NFL Regular Season
Dallas Cowboys head coach Jason Garrett told the media on Sept. 1 that his quarterback, Tony Romo, has "got that look on his face" and is confident heading into the Cowboys' Week 1 showdown against the San Francisco 49ers on Sept. 7.
 
 
Houston Astros Fire Bo Porter
Houston Astros Fire Bo Porter
The Houston Astros fired manager Bo Porter and bench coach Dave Trembley after the team posted a 59-79 record through Sept. 1. Adam Everett will replace Trembley while the search for the Astros' new manager begins immediately.
 
 
Tinder App Review
Tinder App Review
Tinder is a great mobile app for those who love making new friends. It's a fun way to make interesting people your friends. Just log in, swipe right to like or left to pass, and if the person likes you back, “It's a Match” for you. Making friends is a lot fun now if you are on Tinder.
 
 
SketchBook Pro App Review
SketchBook Pro App Review
Sketchbook Pro, as the name suggests, is a professional-grade design and illustration app. The app is appraised to be one of the best mobile apps for design, sketching, painting and illustration. This app is predominantly used by on-the-go artists, designers and illustrators. This app is also used by teens who are interested in arts and by children to practice drawing and painting in a way that is much more interactive than regular painting book activities. So on the whole, SketchBook Pro is a very productive mobile application that targets a heterogeneous audience.
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.