Apple takes first place in smartphone sales in Japan. Before Nokia, Samsung also tries to penetrate the market but failed. The Japan local telecom companies are always ahead in technological progress than world. They are using latest technologies before the whole world. Touch screen phones are in use before ten years of United States.
Watching TV, using navigational GPS, cloud based music; utility bills payments and internet are already integrated with Ketai and other leading NEC brands. Telecom analysts say that local companies are unable to compete with iPhone at this time.
Apple alone is taking 15% mobile market share according to last year’s status. Such widespread of applications and technological innovations are major hindrance for multinational OEM manufacturers according to Fortune report. One Japan based company NEC is even close to bankruptcy status. The stock value has been declined to more than 90% in last ten years. It is going to cut down more than 10,000 jobs and selling its mobile units.
Telecom and mobile market expert in Japan, Nobuyuki Hayashi, said that there are only few reasons that local manufacturers failed to meet. They were unable to make their handset as brands and get customer loyalty.
Apple focused mainly on setting brand recognition. Its sets offer price trust and loyalty. Casing and packing styles are offered in wide range. The entry point for iPhone was women and girls of Japan. It has become a fashion icon among them due to variety of cases to match with their bags and dresses. Beauty is also not a major factor of its use in Japan. In previous years, one handset Infobar Candy Bar phone got best international design nominations. Still it has penetrated the market with all the lacking features of TV, e-wallet etc.
Sharp company and Fujitsu both share 14% of country’s total smartphone market while Apple alone shares 15% at this time. Local telecom companies are protecting their brotherhood companies. NTT Docomo has signed an agreement with Samsung to offer its latest Galaxy phone in competition with iPhone. It may slow down sales for US Phone Company a bit but being a brand and loyalty image is tough to beat at this time.