According to several sources, Yahoo CEO CEO Marissa Mayer recently met with Hulu’s top executives for a potential acquisition deal of the premium video service site. Do you smell what the Internet search giant is cooking?
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Hulu was one of the top 10 video sites last year according to comScore and has about four million users paying for a Hulu Plus subscription. No announcements have been made regarding formal bids by the Silicon Valley Internet giant. But it is well known that Hulu’s company owners have been considering selling the media service for some months now. Other potential buyers of the site include Amazon, the Guggenheim Partners’ digital arm, and former News Corp. COO Peter Chernin.
The discussion takes place after the outcome of Yahoo!’s failed bid to acquire a majority stake in France’s Télécom’s Dailymotion video service. Yahoo! CEO Mayer has expressed strong interest in acquiring video platforms to provide content for its users. In an onstage interview at a Wired conference in New York, Mayer said “I think video is really important … video is something that we’re all innately designed and born to experience, everyone is born being able to watch and to hear…. Video is just this amazing format.”
Mayer reasserted that video was an important factor across all Yahoo!’s properties. The Hulu deal was reportedly valued at $300 million. Should it come through, the acquisition would be Mayer’s most significant deal as CEO.
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