FIFA has extended its partnership with EA Sports, signing a long-term licensing agreement that ends on the year 2022. The popular EA Sports FIFA franchise continues to drive record consumer engagement with over 65 million games played weekly.
They say that the true test of a geniune partnership is time. That's exactly what Electronic Arts and FIFA are doing. Via press release, Electronic Arts, through EA Sports, announced that it has extended their existing licensing agreement with the Fédération Internationale de Football Association or FIFA up until December 31st, 2022.
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This means that EA Sports will maintain exclusive rights to release FIFA-branded action and management videogames. The agreement also grants EA SPORTS exclusive rights to release the official FIFA World Cup videogame, as well as retaining its status as a Presenting Partner of the FIFA Interactive World Cup.
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