Hipstamatic a third party iOS application developer revealed new curative photo app Oggl. New app is focused to work around pictures taken from mobile camera and sharing. Company has more than 4 million users. With introduction of new Oggl app, a new wave of in social sharing of photos comes into focus.
Social platform Instagram is a major competitor for this new app with 60 million users. It became award winning photo app on social media and iOS. Facebook then purchased it for $1 billion with existing 100 million users. Still a Long way to go for 4 million user base to compete with 60 million existing along with 1 billion others. Oggl is introduced with many new features to have competitive edge over Insta. The joining process is not open right. It is purely on invitation base. A new way is introduced to engage 4 million users existing users of Hipstamatic.
Oggle described its iPhone app in words, "A Community Of Creative People Capturing & Curating Their Lives Through Photography." The main key features of basic design are Capturing and Curating.
Capture: It is designed to work using beautiful existing photo filters and lenses like Landscape, Food, Portrait, Nightlife and Sunset. Instantly apply these effects to take a final look before making it public.
Curate: Profiles speak with the introduction of new pattern of photo sharing. It introduces a new way of creating “My Collection” feed.
A social sharing is also enabled for Facebook, Twitter, Instagram, Foursquare, Tumblr and Flicker. The app is free to use for iOS on its launch. Along with it, other subscription options are given for monthly options $0.99 or $9.99 for yearly basis. Premium subscription provides access to all photo filters and lenses of Hipstamatic.