May 9 2013, 9:22am CDT | by Sumayah Aamir
Nokia is on the ride of its life as its Asha 501 goes into its first foray into market conditions. This latest entry on the scene is a revised edition of its former counterpart, the Asha Touch UI. Smart phones have grabbed the bull by the horns and are on the upswing as far as sales figures are concerned. The older prototype was faster and sleeker. Besides this it had a swiping style that was smooth and suave. Aside from its wide and lengthy screen, the Asha 501 contains Wi-Fi facility although there is no 3G in sight.
Costing $99, it will be shipped to consumers in about a hundred countries starting from June of this year. While the main target market lies in Africa, Asia and South America, there is a niche for it in Europe as well. Nokia just trashed its Symbian project and has jumped on the bandwagon of smart phones featuring Microsoft Windows OS. Nevertheless, the Android S40 devices have not been discarded so offhandedly. On the contrary, they have been displayed and advertised via a hard sell method meant to garner the public’s attention.
The QWERTY keyboard facility is there alright. Then there is a means of collectively using Bluetooth termed Slam. And with a state-of-the-art Xpress browser you may download innumerable games and apps for hours and hours of pleasure. The battery too has a greater longevity than expected. The Asha 501 is a product of Nokia’s takeover of Smarterphone which is a company based in Norway. Possessing a dual home screen, it features Fastlane which lists a complete past record of the smart phone’s usage.
As for the rest of the Asha 501 objects of interest, they include: a camera, a choice between single or double SIM, 17 hours of conversational duration, a memory limit of 32GB and 43 EA Games for your entertainment needs only. It comes in a series of exciting and splashy florescent colors such as the boldest red, the freshest green and the brightest yellow you have ever laid eyes on. The Finnish multinational company has hit the nail on the head with this Indian etymological namesake. How the rest of the world takes it remains to be seen.
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