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Twitter Acquires Ubalo

Micro Blogging platform Twitter has acquired Ubalo to boost its back-end performance and benefit from scalable computing.

May 10 2013, 4:43am CDT | by

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Twitter Acquires Ubalo


Twitter buys Ubalo and both the companies has made the official announcement on Thursday. Twitter has announced that exciting news via a tweet describing that Ubalo joined twitter. While Ubalo made the confirmation through an official blog.

Ubalo is an infamous name on internet as compared to Twitter (A micro blogging giant). Company started in year 2011. The main motive was to support the technical team of companies in providing suitable backend environment for fast performance and intelligent computing. The acquisition is officially confirmed by Ubalo CEO Jacob Mattingley and CTO Ian Downes on 9th May. The price of the contract is not public at this time. Under the agreement, Ubalo team will join Twitter staff and technology will be given too.

Ubalo CEO along with whole team will now be part of Twitter Engineering department. They will work to make back end data transfer, storage and processing faster.  The scalable engineering is a core feature of a fast growing social network with millions of tweets being received daily for processing, storage. High tech enhanced performance for any data driven network is core feature for proper and smooth operation in this era. A day’s loss of traffic and technical backdrop can give company loss of millions. The other projects include modification an application that uploads images to Amazon’s S3 web service. Ubalo helped to reduced processing time.

Twitter company has done two projects recently before acquisition. First was receiving tweets and clustering them in data center according to their references. The task was done successfully in 21 seconds only. The second task was to process captured tweets. Approximately 25,000 tweets processed in 19 seconds only.
Twitter has been working extensively on its services since a year. Company has provided access to developers also for introducing new updates. For example a mobile music app was launched that reads trends across social network.

In his official statement, Ubalo CEO also appreciated the Twitter team and infrastructure. The acquisition is foresighted as a long term plan to extend the performance of tweeting engine and meet the increasing database scaling demand.


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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.




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