Pop star and acclaimed Hollywood actress, Jennifer Lopez is going back to her roots with this number. “Jenny from the Block” as is her epithet, wants you to buy her particular brand of mobile phone. It will be available in a number of stores labeled Viva Movil and the target will be to sell Verizon cell phones to Latinos. Viva Movil is a new national wireless company that is specially designed for the Latino community. She let it be known on Wednesday that she is opening a series of stores and a website which will feature the brand with her image on it. The stores are more than a dozen in number. The venues include New York, Los Angeles and Miami among many others. The staff present at the outlets will speak two languages and offer a cultural experience to the buyers.
The whole plan is authorized by Verizon which is the original umbrella organization of this star-studded scheme. Lopez herself is the CCO or Chief Creative Officer of Viva Movil and she plans to open a Facebook page where fans can link up with her. She spoke of how Latinos were showing mushrooming growth and they had to be provided for on a regular basis. She has seen commercial success before so this is not exactly new for her. Besides scents she has sold clothing items in previous times. She is also the proud owner of a movie-making and television production company.
According to Lopez, she didn’t do this out of a conscious purpose. Rather it just sort of worked its way into her life and now she is glad it happened to her. So far this field has not been very profitable. Another company that provided entertainment for Latinos went bankrupt in 2008. So the pressure is on Jenny from the Block this time. Will she or won’t she deliver? Well, the current Latino demographics in the USA point to an astronomical number of 52 million individuals.
The Latinos are culturally and linguistically a hybrid bunch. Jennifer Lopez will have to cater to their needs on a fine-tuned level. The stores will feature children’s jungle gyms as well in an effort to attract families. In Jennifer’s own words “as modern Latinos we do things differently including how we shop for mobile devices.” The fact that most of the Hispanic population is attracted to many other such superstars as Shakira, Selena Gomez and Eva Longoria may be an advantage that Jenny from the Block has in the form of her public image. And if she plays her cards right, this Spanish Experience she has started might just catch on with the public in the end.
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