Apple released a new iPhone 5 TV ad focusing on playing music on the iPhone - a basic feature all smartphones have.
Apple released a new 1 minute iPhone 5 TV Ad that highlights in an emotional way music on the iPhone. Apple's tagline says: "Every day, more people enjoy their music on the iPhone than any other phone."
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Obviously you can listen to music on all other smartphones too. Apple tries to capture the emotions that revolve around listening to music. It is a nice ad, but not quite sure what the big point is. You do not have to get an iPhone for that. You can watch the new Apple iPhone 5 Ad below.