Apple released a new iPhone 5 TV ad focusing on playing music on the iPhone - a basic feature all smartphones have.
Apple released a new 1 minute iPhone 5 TV Ad that highlights in an emotional way music on the iPhone. Apple's tagline says: "Every day, more people enjoy their music on the iPhone than any other phone."
Obviously you can listen to music on all other smartphones too. Apple tries to capture the emotions that revolve around listening to music. It is a nice ad, but not quite sure what the big point is. You do not have to get an iPhone for that. You can watch the new Apple iPhone 5 Ad below.