Apple Incorporated’s Tim Cook said that the time was ripe for exploration. He was present at the All Things Digital Conference. Furthermore, the smart and distinguished Chief Executive spoke of how there would be several players in this great game. According to the AllThingsD, Apple has already marketed and sold the smart phone and the tablet. Yet its profits have shown a downward trend. However, Tim Cook denies that other big guns and hot shots on the scene (Google and Samsung come to mind) are any serious competition for Apple.
This gentleman spoke of everything including the much anticipated smart watch by Apple. He almost mentioned the wearable technology that his firm is working on for future times. Surprisingly, the CEO said that Google Glass was going to be of limited appeal among the people.The impracticality of expecting a boy or girl to wear a pair of glasses with a PC fitted in it was obvious according to Cook. No one had a monopoly on the truth or the best products for that matter. A lot needed to be resolved yet that was no cause for pessimism.
The arena of television was one in which he saw a visionary’s grandeur. The $99 Apple TV Live Stream device was on his mind. As for mergers and takeovers they come with the territory. Already Apple has acquired some nine companies. Its urge to merge with even more outsider agencies remains unquenched. Certain embarrassing questions were asked regarding the blunders in Apple Maps which could not be deflected by the Chief.
However, when the straightforward query that had Apple lost its cool was asked the reply was a resounding “No”. The recent spate of losses (financial and otherwise) faced by the multinational has been a worrying trend. Cook denies these charges and says that Apple still holds a few surprises up its sleeve. The visibility of big companies also makes them vulnerable. That is no reason for being downcast and giving doom-laden reviews. Rather optimism and hope were the magic ingredients that were so badly needed.
Cook has also recently hired Lisa Jackson, who is a former administrator of the EPA. She will give him crucial advice on how to handle crises and problems that come up on the event horizon. With a little elbow grease, Apple may just get off the ground again and soar on silent wings.