May 30 2013, 11:57am CDT | by Sumayah Aamir
The merger deal between Google and Motorola left the latter in a position that was better off than its previous profile. Motorola reveals officially that it now plans to assemble a smart phone within the environs of the US and the phone will have some pretty nifty qualities. Besides having an OLED screen it will sport special sensors that identify the exact time you take a snap from its camera or when it lies within your blue jeans pocket.
To debut some time in between now and October, the company’s CEO, Dennis Woodside spoke at the D11 conference regarding the mysterious Moto X. He mentioned that it will feature extended life battery cells. The AllThingsD reported that he currently had a model of the elusive phone in his pocket but he couldn’t show it at the conference since that would spoil the novelty factor of the device. The mobile will be made at a large facility at Fort Worth, Texas. It was once a site reserved for manufacturing Nokia mobiles. And while the phone will be put together from its components in the USA, some of its parts will be imported from abroad.
There are obvious advantages to centralizing the construction facility for the smart phone. The designing process will be quicker and supply chain more streamlined. Buyer behavior and consumer demands will be catered to easily. Finally, delivery of the products will be prompt. Over 2000 new jobs are being created thanks to this step. The Moto X is Motorola’s first main project since coming under the Google umbrella. And while it remains under the tutelage of Google, Motorola has its own identity that it jealously guards. Other companies such as Apple and Lenovo are already eyeing the US market as a potential manufacturing base. Although smart phones are currently not being created in the USA, the operating systems for Apple and Google are formed in the land of opportunity. In fact, nearly 90% of the operating systems used throughout the global village are based in the United States.
Motorola had faced some setbacks and tough times before Google acquired it as a separate entity. But now it is all set to return to the ring and fight the heavyweights with aggression and verve. The Moto X will be the main weapon in its arsenal to battle the big ones in the economic theater of war.
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