Jun 6 2013, 8:05am CDT | by Sumayah Aamir
Apple is about to pull a fast one on its competitors. The Mac Pro which is due to come out later this year is expected to feature some pretty hefty changes. According to MacRumors, it will be nothing like the previous model. Since the leakage of this fact the rumor mill has gone haywire. Tim Cook, the current CEO of Apple has also hinted at such a technological transformation in the upcoming series. Douglas Brooks, Apple’s Project Manager has some of the inside scoop on this jack-in-the-box high-tech product.
According to him it is worth waiting patiently for. The thing is so special that he can barely hold on to the secret information regarding it. This is Apple’s big breakthrough, after the depressive trial over patents that it lost to Samsung. There is some magic there in Apple’s repertoire of products. What began with two computer freaks, Steve Jobs and Steve Wozniak, has expanded into a worldwide phenomenon that is hard to ignore.
Apple’s ploy seems like a teaser campaign. However, the question is whether it can deliver the goods on time. Most importantly, the second query would be whether they will measure up to the high expectations it has set up in the minds of the common people. There are rumors regarding the product being given a preview at the WWDC. This will only materialize with the future. For now what the Mac Pro will look like is anyone’s lucky guess.
Apple is the maker of the iPhone, iPad and iPod. It is a truly terrific technological titan and is often seen throwing its weight about in the global game of need creation and fulfillment. This latest product from Apple will probably come out in late 2013 and is reputed to have the label “Made in USA” on it. Apple in a previous case had an import ban placed upon several of its products from abroad. That may be one reason why this special product will be American-made.
When any product comes out there is a buildup of suspense and a sense of anticipation among the consumer base. Sometimes this can have detrimental effects such as the spreading of conspiracy theories and propaganda not to mention misinformation. However, if Apple keeps up its promise of supplying the best than all those rumors and wagging tongues will vanish into thin air. All we can do for now is to wait and keep our eyes open.
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