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Apple Applies for Russian iWatch Trademark

Jun 6 2013, 9:16am CDT | by , in News | Apple

Apple Applies for Russian iWatch Trademark
 
 

A Russian newspaper has leaked out the news that Apple has applied for an iWatch trademark in the Land of Perestroika and Glasnost. Newspaper reported that the electronic and computer giant had invested in a patent of the all-new iWatch on Russian soil.


Most of the foreign patents and trademarks that get registered by Apple are dealt with under an umbrella organization. However, just recently a new piece of information came out according to which Russia was the venue for an iWatch. According to 9to5Mac, the iWatch is a wearable wrist-device that resembles a watch yet is unlike any clockwork device known to mankind. The newspaper, Izvestia exploded the headlines to the world regarding Apple’s new act of creation. The Russian Rospatent was the source of contact for Apple as far as registration for the iWatch was concerned. This means that Apple is into producing the world’s first wearable computer watch. The implications for the future are so vast that just thinking about them makes the head reel.

The iWatch is a brand new device that besides performing like a smart phone-cum-personal computer can also monitor various vital signs from heartbeat to calories burnt. While the report does seem to point to the launch of an iWatch by Apple the fact of the matter is things are hardly as they seem. What appears to be a straightforward thing often turns out to be a mirage in the real world. Or at least the product doesn’t live up to the media hype created beforehand.

The problem is that Apple has already fought a number of litigious battles with competitors and rivals that hold grudges against its patents and trademarks. There was the quite recent patent war with Samsung that led to a ban on imports of certain Apple products into the USA. Then there is the issue of whether the product even materializes or not. Sometimes, what started out with a bang ends in a whimper. A trademark is not a small thing. It requires a whole procedure that the parent company has to wade through to get to the holy grail of the “All Rights Reserved” sign on the product. Then when you look at what the experts are saying you get less worked up. One of them who has been lauded for making accurate predictions about Apple’s products in the past says that the iWatch will not appear in markets until next year (and that too if it does come at all!). Besides, the moniker “iWatch” is just a speculative label and doesn’t reflect the reality of what is about to actually come out of Apple’s labs. 

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<a href="/latest_stories/all/all/20" rel="author">Sumayah Aamir</a>
Sumayah Aamir (Google+) has deep experience in analyzing the latest trends.

 

 

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