Apple is looking forward to the WWDC 2013. There is a reason for that. Another company named Gazelle has spied a huge spike (171%) in MacBook trade-ins just prior to this year’s WWDC.
While Apple has a new range of MacBooks lined up for its upcoming WWDC 2013 event, Gazelle has some news of its own. MacBook trade-in rates have spiked by a whopping 171% which sure is good for business. The more the merrier as they say. According to AppleInsider, this is in sharp contrast to the previous year’s record which was not so phenomenal. The greatest number of hits at Gazelle was for the MacBook Pro which makes up over half of all the laptop trade-ins.
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A MacBook Pro sells for less than $1700 while a MacBook Air costs approximately $900. As for the Legacy MacBook it can be bought for a mere $250. The customer support service lent by Gazelle is better than the best. It pays attention to every detail. A one-month price guarantee is there too. The Gazelle trade-in prices will dip as more and more people sell their old laptops. A recent bit of news: Apple also plans on an in-store trade-in regarding its iPhone models. This has Gazelle in a happy mood since it is validation of its sane methodology.
A week-by-week leap of 35% incremental increase had Gazelle in an optimistic state. And compared to 2012, this was such a humongous burgeoning of sales figures that the very knowledge that things were looking up for Gazelle had the executives hopping glad. Apple meanwhile is all booked for the WWDC due this year. The Retina Display will be one of the additional changes in its MacBook Pro and it will be a thinner version of the prototype. As for the MacBook Air, it will be renovated and rejuvenated too with a double microphone gadget.
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Gazelle has applauded Apple’s savvy move and wants to help it in this regard. Business acumen cannot get any better than this. Apple has a virtual monopoly on some of the most sophisticated electronic devices the world has ever seen. The company with the “Think Different” logo began to take shape in the 1970s in the minds of Steve Jobs and Steve Wozniak. This twin collaboration saw the blossoming of fruitful products in later years such as the iMac as well as various other offshoots. The iPod, iPad and iPhone all figured in the Apple experience. And today it is one of the largest multinational businesses in the world.