If there's a reason why Apple is mum about what it will do in a few hours from now, it has something to do withTim Cook's promise last year. You may recall that the CEO told Walt Mossberg that Apple will double down its secrecy on products.
It seems to be the case now, as we're mostly hearing rumors, some of which are rather absurd, while others are playing safe in the background. One popular subject that caught Gruber's attention is iOS 7.
According to Gruber, Apple will mostly likely focus on design. "The thing to focus on — now, during the anticipatory lull, and tomorrow, once we have the actual design before us — is not merely what it looks like," he writes.
Quoting Steve Jobs, he adds that design is not about what it looks like and feels like, but rather, design is how it works.
Gene Ryan Briones Gene Ryan Briones (Google+) is a technology journalist with a wide experience in writing about the latest trends in the technology industry, ranging from mobile technology, gadgets and robots, as well as computer hardware and software.
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