Yahoo is on the shopping spree of its life. Another purchase in its cash flow repertoire is the free conference call company, Rondee.
The financial terms of the acquisition are still under wraps. Yet once again Yahoo has shown its consumerist drive by purchasing the rights to Rondee, a conference call company par excellence. According to TechCrunch, already it had taken over Tumblr for more than a billion dollars and just today it had acquired GhostBird Software. Now that Rondee too is the exclusive personal property of Yahoo, it seems the shopping trip of Yahoo is never going to end. The service Rondee is a six year old enterprise that has just expired for its regular users thanks to the merger with Yahoo. This may be an annoying interregnum in the usual flow of events but it is a necessary evil. A new site is being chosen for the users by Rondee.
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Meanwhile, the important question to ask is what is in this for Yahoo? From all appearances it seems it has no useful function for the search engine company. But then Yahoo may just be adding Rondee as another asset in its already expanding shopping cart. This is the first time that Yahoo has swallowed two enterprises in the span of 24 hours.
It is expected that Yahoo will integrate Rondee into its small business team that deals in market research, website hosting and electronic commerce. The plans are part of the overall scheme of Marissa Mayer, CEO of Yahoo, to revamp the image and add solid substance to Yahoo’s previously weak outlook. The lady is a virtual dynamo who began by acquiring a series of companies and sites for huge sums of money. Many thought she was making a big mistake. But Marissa turned out to be a smart cookie. She has taken the search engine company from the brink of disaster back to a slow and steady climb to the top. In fact, under her tutelage the company might one day lock horns with the likes of Google and Facebook. The lean thinking and mending of ways at Yahoo will inevitably lead the firm in a more progressive direction.
By now the world is divided into three giants: Google, Apple and Facebook. With Yahoo behind them, it has nothing to lose and everything to gain by making it to the acme by sheer effort and hard work. And Marissa will make sure that, acquisitions aside, the organization succeeds in its goals.