Several rumors regarding Facebook were in the air when the real news hit the airwaves. Instagram will start its video service from the 20th of June which is good news indeed for photo-sharing freaks everywhere.
At first it was as if Facebook was going to launch a news reading app. But that proved to be hearsay. Then the real impact of what the fuss was all about hit the audience of enthusiastic fans. Starting from June 20th, Instagram will allow brief videos to be downloaded on its pages. According to TechCrunch, Facebook never wanted to let the cat out of the bag. So this could still be a rumor even though it is hard to believe it actually is.
It all started with a leak that a similar service was being tested in the lab. Only this much was revealed that the videos will be very short (from 5 to 10 seconds in length). This seems to be a social response to the challenge set by Vine which belongs to none other than Twitter. Vine since its inception has risen by leaps and bounds and is currently a very popular site. Instagram was bought by Facebook for a whopping $715 million in 2012. The addition or supplement of a video sharing facility could be part of a larger scheme to overtake Twitter and Vine on the ratings scale.
Besides this there are the usual advantages that go along with this new module. The marketers and advertisers will arrive in scads and droves to the site thanks to this facility since it is the chief method they use in their repertoire of selling strategies. Currently the only hint from Facebook is an invitation card with a creatively inspired coffee mug stain towards the right hand corner and two short lines saying that a tiny team has been working on a large idea. It could be a hint to the wise or a decoy depending on the level of clever guesswork the public is capable of.
Facebook is also ready to begin rolling out its RSS Reader which is an alternative to the Google Reader. For now at least, the June 20th event is a mystery wrapped in an enigma. All big conglomerates like keepkeeping things under wraps and decline from commenting on them until the last moment when the cover is pulled off in one fell swoop. This time it will be an exciting discovery when the thing (whatever it is) is revealed in an instant on June 20th.