Motorola is getting ready to launch its first smartphone since Google bought the company. The Moto X will be assembled in the United States and this seems to be the major selling point - an All American smartphone.
Motorola prepares to roll out its first smartphone since Google bought the company. The company has revealed to AdAge their first ad and the initial marketing campaign. Motorola is going to play the made in America card.
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"What we are doing which is very different is assembling [Moto X smartphones] here in the U.S. in our assembly plant in Fort Worth, Texas," Brian Wallace, Motorola's VP-global brand and product marketing, said. "What better time than July 4th to come with a message like that?"
The first Moto X Ad will be in major newspapers today as a full page ad. Besides being assembled in the US, you can also design the Moto X to your wishes. What that means remains a mystery.
It is a smart move by Motorola to position the new Moto X as made in America. Most components though still will come from Asia.