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Apple Hires Former Luxury Fashion Exec Paul Deneve

In an interesting move, Apple hires former Yves St Laurent CEO for special projects under Tim Cook.

Jul 3 2013, 2:02am CDT | by

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Apple Hires Former Luxury Fashion Exec Paul Deneve

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Apple Hires Former Luxury Fashion Exec Paul Deneve

What is a former luxury fashion CEO bringing to the table for Apple? We can only speculate, but there is one connection. Bloomberg reports that Apple hires former Yves St Laurent CEO Paul Deneve for special projects reporting directly to Tim Cook.

Paul Deneve actually already worked for Apple back in the 1990s in Europe. Still the question is what Apple wants Paul Deneve to do. It is possible that he will be working on sales straegory for the iWatch and possible more wearable products in the Apple pipeline.



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TAG Heuer Sales Director Patrick Pruniaux Joins Apple in Run-Up to iWatch Launch [Updated]

Source: Mac Rumors

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Apple appears to have made another important iWatch-related hire as the device's rumored debut approaches, with CNBC reporting that the company has poached the sales director of luxury watch brand TAG Heuer. The hiring was revealed by Jean-Claude Biver, head of Jewelry and Watches at TAG Heuer's parent company LVMH. Biver had claimed earlier this year that Apple had been trying to hire some of his employees but at that point none of them had agreed t ...
Source: Mac Rumors  Full article at: Mac Rumors 5 days ago, 8:43am CDT


Update: 7

Gary Marshall: Wiithings has got it right: wearables should be something you want to wear


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Source:   Full article at: Jun 24 2014, 5:48am CDT

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Update: 6

Apple Recruiting Pro Athletes to Test iWatch's Fitness Capabilities

Source: MacRumors

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Apple's iWatch is currently being tested by professional athletes from the MLB, NHL, and NBA to measure its fitness capabilities in rigorous training environments, reports 9to5Mac, citing a source with knowledge of the testing. Apple has reportedly invited several athletes, like LA Lakers player Kobe Bryant, to its Cupertino campus to discuss the iWatch.Apple is said to be working with Los Angeles Lakers basketball player Kobe Bryant, Los Angeles Kings ri ...
Source: MacRumors   Full article at: MacRumors Jun 20 2014, 3:34pm CDT

Update: 4

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While Apple is widely believed to be working on a smartwatch, tentatively called the iWatch, there has been no confirmation as yet. Until now that is. While interviewing fellow employees for an in-depth profile of Apple’s CEO Tim Cook, an unnamed employee all but confirmed the existence of the iWatch to The New York Times. While comparing the approach to a project of Steve Jobs and Tim Cook, the employee let slip about the iWatch. “They point to the de ...
Source:   Full article at: Jun 16 2014, 7:23am CDT

Update: 3

New Profile on Apple CEO Tim Cook Details Influence on Product Development, iWatch Plans

Source: MacRumors

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A new profile on Tim Cook done by the New York Times has shared a variety of details discussing the Apple CEO's leadership style over his nearly three year tenure as the head of the company, including his influence on product development, brand expansion, and "quiet" approach to design. The profile also sheds new light on the development of Apple's highly-rumored "iWatch" smartwat ...
Source: MacRumors   Full article at: MacRumors Jun 15 2014, 3:12am CDT

Update: 2

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Source: The Business Insider

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Apple's $3.2 billion interest in Beats is driven, at least in part, by its desire to bring Jimmy Iovine into the company.  Iovine is the cofounder of Beats. He previously cofounded Interscope Records. Before all that, he produced music, including "Born to Run," Bruce Springsteen's greatest record, and one of the best albums in history.  In addition to Iovine, Apple will get Dr. Dre and Ian Rogers, who runs Beats Music. Dre is a successful hip-hop producer. Rogers ...
Source: The Business Insider   Full article at: The Business Insider May 28 2014, 4:03pm CDT

Update: 1

Report Claims Beats Acquisition to Bring "Culturally Aware" Managers to Apple, Manage Subscription Music Transition

Source: Mac Rumors

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Bringing "culturally aware" managers to Apple is a big part of why Apple is interested in acquiring Beats, according to a new report from TechCrunch. The piece claims that Jimmy Iovine and Dr. Dre are the big prizes at the company, and that it fits with Tim Cook's recent hiring of high-fashion managers like Angela Ahrendts from Burberry, wearable expert Ben Shaffer from Nike, and Paul Deneve from Yves St. Laurent. Dre and Iovin ...
Source: Mac Rumors  Full article at: Mac Rumors May 22 2014, 4:38pm CDT

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at




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