Apple is reportedly close to deal with Time Warner Cable for streaming its live channels to Apple TV. Bloomberg reports on Tuesday that the two companies are in close talks and an agreement can be announced within few months. Apple TV will stream live TV programs for very first time on its set top box.
Apple has also hired ex-SVP of marketing and distribution at Hulu, Pete Distad. He will help the company executives to negotiate better with media and cable companies. This deal is expected to increase the sales of Apple's $99 set-top box. Apple actually wants to compete with its rivals Roku and Xbox in the market. As its deal with TWC will proive Apple TV viewers new array of live channels along with conventional web video services.