Jul 4 2013, 3:16am CDT | by Sumayah Aamir
There were mainly three gentlemen who addressed the Apple Retail Store crowd. Chief among them was Tim Cook, the CEO of the conglomerate. The other two were Eddy Cue and Craig Federighi. According to 9to5Mac, the topic under discussion was the transformations due to take place in Apple’s iPhone marketing policies. The occasion was a Summit Conference at San Francisco’s Fort Mason held on June 27. Tim Cook said that the sales of 80% of iPhones took place from third party localities. This was something he wanted to build upon.
He mentioned that the iPhone was the main product of Apple. It led to other products such as iPads and Macs. Therefore it was crucial that the Apple smart phone be sold from an Apple Store. This was so that the fresh clientele could be exposed to iPads, Macs as well as other related gadgets. And despite the fact that 80% of iPhones weren’t sold at Apple Stores, 50% of the minor fixing and exchanges took place at Apple Store Genius Bars. Tim Cook affirmed the fact that he would like some balance in the ratio. A number of incentive projects are in the pipeline. There is a Back to School Promotion. Then an in-store trade-in program exists as well. Some price matching schemes are to be expanded upon too.
Besides the iPhone discount and sales policies, Apple has decided to intensively market the iOS 7. And retail stores are to sprout throughout Europe. Basically Apple is on top of its game. It has a virtual smorgasbord of new products just waiting to burst free onto the world scene. These include an iPhone 5S, a 5G iPad, an iPhone on a shoestring budget and a renovated series of MacBook Pros. But for now at least, the main hurdle before Apple is to sell as many of its iPhones as possible via its retail stores.
As previously mentioned, a host of incentive programs are being set up for achieving this objective. It’s been more than a decade since Apple Stores have benefited the corporation. Apple has definitely got it made. And its current bosses are sitting on the shoulders of past giants such as Steve Jobs. That is why they have seen further than others.
Image Credit: Getty Images
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