Fame needs no justification. In fact, some people are famous for being famous. While the legendary rapper, Jay-Z is a musical genius who oozes tons of talent, he is also a very successful entrepreneur. According to The Verge, his sixth sense works when it comes to marketing ability. Recently, the musician and businessman signed a deal with Samsung. It was for promotional purposes. His new album which is about to hit the stores would reach a million users of Samsung smart phones.
The deal had been done for $20M. The album was supposed to broadcast via Samsung Galaxy devices to music lovers the world over. The launch ceremony held in Brooklyn City last night to release 'Magna Carta Holy Grail' for Samsung Galaxy Owners. Samsung Galaxy S 4, Galaxy S III and Note II users can now download Jay-Z's new MCHG album through a customized app in Google Play and Samsung Apps on their devices for free.
But things did not work out as expected. Jay-Z’s album was surreptitiously leaked on to the Internet where it spread like wildfire after its midnight ET launch. Many sites now feature the album, although downloading it from the sites is strictly against the law. This of course makes the contract null and void. Yet when you look back at it, there seems to be another motive behind Samsung’s move. Piggyback publicity and star appeal are two of the biggest reasons why Samsung sealed a deal with Jay-Z in the first place.
Both artist and conglomerate would get their 15 seconds of fame (aka Andy Warhol) as stated in Forbes. Its today report states that Jay-Z "convinced Samsung to effectively pay him $5 million to leak his own album. As part of the deal, the handset maker purchased 1 million copies to give away to its customers, and as of 12:01am today, owners of its phones who downloaded a special app are tuning in for free."
The loss of a couple of million dollars was definitely worth it for Samsung. In fact, it managed to get quite some PR value out of the pact. Now that its world-famous brand has been linked with a globally-influential rap artist, what more can it want? It is the unique marriage of electronics and entertainment. And as for Jay-Z, he has already made a whole lot of money from his album. Even if it doesn’t sell a single copy in music stores, the man is in seventh heaven.
It’s a fact that is hard for many to digest. The way music gets marketed has changed forever, thanks to the power of big business and the Internet. Music videos go viral on YouTube days before the albums hit the shelves. Thus the way music is produced, distributed and consumed is undergoing a radical transformation. Jay-Z got what he desired and so did Samsung (though indirectly). It is indeed an apt ending to a combined effort at winning the hearts of millions of citizens of the global village.