Google has reportedly paid Adblock Plus's Eyeo for not to block its ads. Google has many diversified services with billion dollars advertisement revenue. But it is still not ready to spare 15 million users of AdBlock Plus which is the most popular browser extension on Chrome and Firefox.
The popularity of ad block engine for Firefox and Android pushed Google towards paying a ransom for whitelisting its sponsored ads. According to Horizont, the whitelist program allows ad delivering companies to register for paying certain amount that allows their ads to pass through this engine. It will give enormous loss to Google if it avoids AdBlock Plus and its 15+ million users. There are rumors that it is funded by Google itself to keep a check on other ad serving companies like AdBrite, Yahoo and Bing. It seems the effort of a single developer Wladimir for Firefox, led to massive popularity that 15+ million on Firefox and 10+ million on Android have tried this plugin to ease their mind from annoying ads. AdBlock has submitted its application for Google Play Store in March 2013 and was rejected by Google team due to a clash with other applications. But the core reason was its popularity among users to filter annoying ads.
AdBlock Plus was started by Michael McDonald and released its 0.5 version with its limited set of features. It was fashioned to block images and ad blocking per domain. Michael soon fed up to invest in a free plugin with no hope to return a favor, transferred its ownership to Wladimir Palant who developed it from version 0.6 to until now. It was chosen as top 100 products of year 2007 by PC Magazine due to its immense popularity and top ranking.
Google is a leading internet company with $292 billion market capital. It lags behind Exxon and Apple yet in capital assets. Its online advertisement platform has driven sales of US $43.7 billion in year 2012. Its owned websites shared 68% revenue while rest was injected by its GNM (Google Network Members) websites. Web browsers like Firefox, Chrome, IE, Safari, Opera and others only support the baser purpose of browsing internet without any discrimination. But a lot of plugins are created like AdBlock Plus to serve the purpose. Few are listed below;
- Maximum AdBlock
- Webmail Ad Blocker
- Arfcom Ad Blocker
- Ad Killer
- Ad Limiter
- Print without Ads
- Ad Hacker
- Ad Ade
- Remove all Facebook Ads
- Renren Ad Remover
AdBlock Plus has been most prominent among all aforementioned plugins. It has been shaped by Wladimir Palant and has gone through many enhancements since its inception in Firefox. Its latest version on Firefox is 2.2.4 and more than 15 million users have installed it and responded mostly five stars for the developer. Android is growing in popularity on smartphone and Tablet PC and such useful free plugins have definitely a requirement for professionals. It has been provided on this OS too with latest version 1.4.1 and had been tried by more than 10 million users.