In the footsteps of Amazon and Netflix, Rakuten is ready for some serious expansion. It plans to extend its Wuaki TV streaming service across Europe. The first destination is the UK where it launched beta services at half price of £2.99/month.
Rakuten, a Japanese giant in e-commerce has decided to face its competitors. It has begun the beta version of its video streaming service Wuaki.tv in the UK. A discounted monthly fee of £2.99 (half-price) is offered for first 75,000 subscribers signing no-contract service. But this offer is valid till mid Sptember. The CEO spoke of how he plans to take the service to other nations in the European continent. For now, the first stop has been the UK. According to Engadget, it already exists in Spain. Wuaki TV has long term goals that it is concentrating on. Within the next two years it will launch several projects all over Europe. European VOD space will be teeming with Wuaki TV airwaves. The feedback from consumers and careful analysis of results will give Rakuten a pretty good sense of which way the wind is blowing.
Thousands of hours of entertainment are supposed to be transmitted to the user base from Wuaki TV headquarters. All sorts of popular channels and studios such as Disney, Warner Brothers, Sony Pictures, Twentieth Century Fox and the BBC will lend their mass entertainment materials to Wuaki TV. Even PCs and Macs will support Wuaki services. The subscription rate will be about three pounds per month. Wuaki’s journey began in Spain where it today has following of 600,000 users. It’s a tricky situation alright. Rakuten’s rivals (Amazon and Netflix) have their eyes set on similar targets. So Wuaki TV will have to prove that it’s worthy or leave the arena in a downcast manner.
UK users Subscribe Here for Wuaki.tv Beta Online Video Service at £2.99 per month.