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Twinkies are now for Guys

Twinkies are back in stores, but aimed at a new target market.

Jul 15 2013, 8:47am CDT | by

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Twinkies are now for Guys
 
 

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Twinkies are now for Guys

As reported, Walmart has been carrying Twinkies again since the end of last week. They are soon to be everywhere again. Hostess Brands went into bankruptcy about 8 month ago and now they are back with Twinkies because there seems to be a big fan base.

Time Magazine reports that Hostess Brands is now targeting Twinkies at young adults. They are not marketing to moms anymore. The new slogan "The Sweetest Comeback in the History of Ever." is supposed to have a 20 something guy notion. I am not quite seeing it, but advertising guys make you believe everything.

If Twinkies will be a long-term hit after the social media buzz is gone remains to be seen. Are you already munching your first Twinkies? Or have you been buying up all original Twinkies on eBay over the past several months and never had to crave Twinkies the whole time>

 

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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