Twinkies are back in stores, but aimed at a new target market.
As reported, Walmart has been carrying Twinkies again since the end of last week. They are soon to be everywhere again. Hostess Brands went into bankruptcy about 8 month ago and now they are back with Twinkies because there seems to be a big fan base.
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Time Magazine reports that Hostess Brands is now targeting Twinkies at young adults. They are not marketing to moms anymore. The new slogan "The Sweetest Comeback in the History of Ever." is supposed to have a 20 something guy notion. I am not quite seeing it, but advertising guys make you believe everything.
If Twinkies will be a long-term hit after the social media buzz is gone remains to be seen. Are you already munching your first Twinkies? Or have you been buying up all original Twinkies on eBay over the past several months and never had to crave Twinkies the whole time>