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Watch all Super Bowl 2015 Ads Online Sexiest Super Bowl 2015 Ad: Carl's Jr. Superbowl Ad with Charlotte McKinney Bud Light Super Bowl 2015 Ad Life-Sized PacMan Mercedes-Benz Super Bowl 2015 Ad Fable T-Mobile Super Bowl 2015 Ad with Kim Kardashian Budweiser Super Bowl 2015 Ad Lost Dog Budweiser Super Bowl 2015 Ad Beer Run All Super Bowl 2015 Advertisers All Celebrities that appear in Super Bowl 2015 Commercials
Carl's Jr. Super Bowl 2015 Ad stars Charlotte McKinney

Carl's Jr. Super Bowl 2015 Ad stars Charlotte McKinney

Budweiser Super Bowl 2015 Ad Beer Run stars a Clydesdale

Budweiser Super Bowl 2015 Ad Beer Run stars a Clydesdale

Microsoft's HoloLens starts the Era of Holographic Computing

HoloLens starts the Era of Holographic Computing

Budweiser Super Bowl 2015 Ad Lost Dog Teaser Released

Budweiser Super Bowl 2015 Ad Lost Dog Teaser Released

Victoria's Secret Super Bowl 2015 Ad is Online

Victoria's Secret Super Bowl 2015 Ad is Online

Apple TV Service will Reportedly have Ad-Skipping Technology

Jul 16 2013, 2:57am CDT | by , in News | Apple

Apple TV Service will Reportedly have Ad-Skipping Technology
 
 

Apple is trying to overhaul the very concept of television. It is pitching ad-skipping technology to cable companies. Though this is a risky venture which may backfire, Apple is adamant and wants to go ahead with the project.

Apple Incorporated and a couple of cable companies are engaged in negotiations regarding ad-skipping technology. This specialized technology will allow users to skip ads on cable television. In return Apple will pay the cable television companies for their loss. Consumers will thus be able to watch immediately available live shows on the Apple set top box. According to the WSJ's Jessica Lessin, the ads will be pole vaulted and so viewing television will be more pleasurable. Already many people skip the ads by switching channels when the ads come. By giving them the option to skip ads deliberately Apple is making a good thing even better.

Thus here you have it, the future of Apple TV. This goes beyond all previous promises. The ad-skipping features resemble the Dish Hopper DVR in many ways. It’s been a year or so since talks have been going on with cable companies. Recently they have progressed to animated discussions that are likely to bear fruit. The ad-skipping technology would be a part of a premium service where the consumers would pay an extra amount to Apple. Apple in turn would pay the cable companies for the losses they incur from skipped ads. The deal is similar to Apple’s iTunes Radio which also offers an ad-free package. Since people are so sick and tired of annoying ads that interrupt interesting programs, this service may be just the thing they need.

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