Becoming part of the fray, AT&T has come out with an annual installment plan of its own. This is in opposition to T-Mobile’s challenge. The service is termed “AT&T Next” and is to go into activation starting from July 26th. Clients can buy a smart phone without any down payment of any sort. After 12 months they can hand in their phones. Or conversely they can pay for 20 months and then the device is their personal property forever. The company called this new plan "A new way to get a new device every year." AT&T’s plan is in contrast to T-Mobile’s stratagem. T-Mobile’s Jump cocosts $10 on a monthly basis. In case of AT&T, you get to pay the price spread over a wide number of months. Thus it is not so burdensome.
The range of prices is from $15 to $50 per month. The offer runs the entire gamut in AT&T’s repertoire. So instead of coughing up a whole lot of money for a new device, customers choose communication on a shoe string budget. Whether the clientele will catch on to this service depends upon a great many factors. The amount of cash they have on them and the commitment to AT&T are just two of the variables. One thing for sure is that AT&T won’t let T-Mobile hog all the limelight. And while AT&T doesn’t like to be seen as a carbon copy of T-Mobile, nevertheless many of the features of its plan resemble T-Mobile’s strategies.