Jul 19 2013, 7:01am CDT | by Sumayah Aamir
Apple’s retail therapy may just have started. Its latest acquisition happens to be Locationary, a small-scale Canadian firm that is all about business info in the locale. The buy-out has been revealed by AllThingsD
, although no hints were given as to the real intention behind the transaction. If we are to judge from what the PC pundits are saying, the tiny set up will aid Apple in its mapping services. The launch on iOS was a rickety affair indeed.
Basically, Locationary employs a knowledge interchange platform. Along with crowd-sourcing as a tool, it continuously collects, integrates and validates data and strategic land-based nuclei for indigenous enterprises. So, if in the future you plan on going to your nearest hardware store, the service will be available for you.
The CEO of Locationary had expressed his opinion about the barriers Apple faced regarding its novel cartography service. But that was before Apple swallowed up Locationary itself. Apple has a habit of taking over small-time companies, so it is no big deal.
What Apple really wants to do is expand and energize its mapping facilities. As for the less-than-ideal launch of Locationary, it provoked Apple CEO Tim Cook to offer a half-hearted apology. Locationary can be put to good use, once Apple has got the system down pat. It is like an encyclopedia of mapping the local business culture. And it will serve Apple well in future times.
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