Apple as well as its Asian spare part providers tested wider and lengthier screens for its tablets and smart phones. Recently, Apple desired smart phone screens that were bigger in dimensions by four inches. As for the iPads, they are 13 inches on a diagonal basis. According to the Wall Street Journal, "Apple has asked for prototype smartphone screens larger than 4 inches and has also asked for screen designs for a new tablet device measuring slightly less than 13 inches diagonally."
The entry of these designs into the marketplace remains doubtful though. Apple is fond of experimentation and tinkering so nothing is final. Even iPods were changed to fit the larger screen version. The people at Apple have refused to divulge any further. Apple is definitely looking forward to captivate audiences by its design change tactics. Apple’s arch rival Samsung has an “everything for everyone” strategy. Samsung has gotten ahead of Apple in the race via this scheme.
The fact that Apple is to enlarge its screens has hit the consumer base right between the eyes. Apple also changes its mind every once in a while so this may just be a rumor. If it is the truth then Apple’s one-size-fits-all policy will have been broken. This “size does matter” changing mood of Apple may mean that it is on to something. For one thing, since the customer is always right, the experts at Apple seem to have read the intentions of their clientele. Then there is the competition factor. Samsung has to be beaten at its own game. It is with this in mind, that the proportion-pushing is taking place at Apple.